We founded our brand in 2019 with a mission to reconnect traditional Indian chai with its authentic roots. Instead of sickly sweet, unnatural chai latte mixes, we pay homage to the spices and experiences of India.
Specialising in traditional Masala Chai, we source premium tea and spices directly from sustainable farms in India with all of our recipes originate from our Co-founder's grandma, from Gujarat.
We have traveled to India, meeting with our suppliers and partnering directly with them, they are family-run, focussing on organic practices and quality over quantity. Our spices suppliers in Kerala are founding members of the Fair Trade Alliance Kerala.
We run multiple markets across London (seeing over 1,100 cusomers each weekend pre-covid) and also have an online shop where we sell our products D2C for people to brew traditional masala chai at home.
We have recently launched our first consumer product and have started getting stocked in some small, independent, health-orientated, and eco-conscious retailers across the UK.
5% of the RRP of our Masala Chai Kits is donated to our suppliers in Wayanad, Kerala to support rural organic farming initiatives. All of our packagings are eco-friendly.