OH MY GUM! is award-winning plant-based, plastic-free, sugar-free and biodegradable chewing gum.
Taking chewing gum back to its plant-based roots by using chicle, a sustainably sourced tree sap from the sapodilla tree, OMG! is biodegradable and therefore an eco-friendly alternative to mainstream chewing gum that is made with the same single-use plastic used to manufacture tyres and glue. Winners of both the Sustainable Food Awards 2021 and Great Taste Awards 2021, OMG! is sweetened with 100% plant-based tooth-friendly xylitol and is available in two all natural flavours: a fresh mint and a spicy cinnamon. OMG! is packaged in chic, eye-catching and recyclable packets designed to be spill-proof and minimise waste.
The brand was launched by Londoner, Malak Ben-Hmeda, who wanted to create a stylish and sustainable plant-based chewing gum and bring exciting innovation to a stagnant category.