Vedge is all about making veg the star – celebrating and promoting them however we can.
Because we know that the more you eat, the better you’re likely to feel. But it can be hard to eat enough of them.
So we made them the star…of a bar.
And originally that was all we cared about – putting a lot of veg into a bar to make them easier to fit into a busy lifestyle.
But as the project moved from a fun hobby to a full-time passion, and we learnt more about nutrition and the food industry, we realised that the bars have a unique, beneficial nutritional profile – they’re at least 1/3 less sugar and 50% more fibre than fruit-based bars.